The idea of a revenue manager gazing into the dashboard equivalent of a crystal ball and basking in accurate demand forecasts for every night of the year across every guest room type and every guest segment used to be the stuff of fiction. The idea of that revenue manager stepping into the pricing decision and distribution equivalent of a self-driving car that takes them from Point A to Point B, dynamically updating rates across channels along the journey, was equally far fetched. The analogy may be botched, but the message is clear as day.