As a business practice, hotel revenue management (RM) is focused on optimizing financial results. Forecasting is a vital component of any revenue management strategy, and a tool to help managers anticipate future business performance. Our system incorporates forecasting in ways that help you formulate the strategies and tactics necessary for true optimization – providing vital stepping stones toward creating an accurate business forecast. Here we point out significant differences between hotel business forecasts and the revenue management forecast, as well as the synergies that occur when they’re used in conjunction with each other.