Rainmaker Leadership Team

Meet the Raindrops

Our team is everything. Bruce Barfield and Tammy Farley started it all with over 20 years of experience in revenue management. Today we’re a talented and diverse group who never stop encouraging each other to step out of our comfort zones and tackle the next challenge. We all share our core values of compassion, respect, and authenticity while valuing the uniqueness that each person brings to the table.

Bruce Barfield

Bruce Barfield

Co-founder

Bruce Barfield, an internationally recognized expert in pricing and business revenue optimization, is a co-founder of The Rainmaker Group. Bruce began his 25 year career in pricing and business intelligence in the airline industry. His entrepreneurial skills led him to start The Rainmaker Group in 1998, where he and his team focus on enhancing the revenue optimization process in the hospitality and multifamily industries. An avid athlete and outdoorsman, Bruce lives in Atlanta with his wife and two children.

Tammy Farley

Tammy Farley

Co-founder

Tammy Farley is a co-founder of The Rainmaker Group. A sought after speaker and industry expert in revenue management technologies, Tammy is a respected and acclaimed specialist in the casino, resort, and hospitality industries. A true believer in giving back, Tammy is a leader in community philanthropy, and has partnered The Rainmaker Group with local and national charitable organizations. She also serves as the vice chair and incoming chair of the Georgia Make-A-Wish Foundation.

Mike Cowles

Mike Cowles

CEO

Ron Lugo

Ron Lugo

SVP, Head of Operations

Amy Maloney

Amy Maloney

SVP, Head of Product

Matt Curry

Matt Curry

SVP, Global Head of Sales

Ryan Asche

Ryan Asche

SVP, Head of Finance

What Customers Are Saying

"Partnering with Rainmaker was a great decision for us. With their help, we’re making more informed and profit-driven business decisions."

LIBBY STOWE

Revenue Manager, Campbell's Resort Lake Chelan

What Customers Are Saying

"We were drawn to Rainmaker’s cutting-edge research and proven scientific approach when exploring how best to optimize our profits."

CHERAZ ECKER

General Manager, Atlantis Casino Resort Spa

What Customers Are Saying

"Rainmaker's comprehensive demand and revenue forecasts were the basis of our decision to embark on a new $650 million expansion that would nearly double the property's room count."

JEREMIAH WIGGINS

Director, Planning & Analysis at Caesars Entertainment

What Customers Are Saying

"It is extremely valuable to us to have one comprehensive platform pulling data company-wide so that we can have a consistent, single source of truth for each property..."

KATHLEEN CULLEN

Senior Vice President of Revenue & Distribution, Two Roads Hospitality

What Customers Are Saying

"I can firmly say, that the Rainmaker team are partners. No longer just a support system or a tool, they actually care about our system and success."

KATIE GRICE

Director of Sales, Big Sky Resort

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